MONKEY MANIFESTO
Something mischievous is brewing.
Not just another food brand.
Not just another place to grab a quick bite.
We’re building something bigger.
A business that moves fast, thinks smart, and gives a damn.
We show up differently (our values)
Being Tofu Monkey is as easy as A B C
Our Values
We set a higher standard
Billion-dollar behaviour. From day one.
We move like hungry monkeys.
No shortcuts.
No “that’ll do.”
MVP. But make it top shelf.
Attack It
If it’s in front of you, it’s yours.
No waiting. No passing it on. No excuses.
We build it. We fix it. We make it better.
Bring It
Energy is the job.
We show up switched on, curious, and ready to move.
No passengers. No coasting.
About the food.
About the people.
About the details.
Care Hard
The 8 Commandments of Tofu Monkey
We play by our own rules
1. Own It
If it’s in front of you, it’s yours.
We don’t pass problems around.
👉 Solve it. Improve it. Move it forward.
2. Bring the Energy
Show up switched on.
Be in it. Add to it. Lift others.
👉 We are stronger than we think.
3. No Ego
The brand comes first. Always.
Titles don’t matter — contribution does.
👉 No one is here to get famous.
4. Everyone’s Welcome
Different people. Different backgrounds. Different ideas.
👉 Respect is the baseline. Inclusion is the standard.
5. Care About the Details
The food. The space. The experience. The team.
Everything matters.
👉 “It’s fine, It’s OK” doesn’t live here.
6. No Average
If it’s not great, it’s not done.
👉 Raise the bar. Then raise it again.
7. Use Tech. Build Better
We lean into AI, data and systems.
Smarter, faster, better.
👉 If there’s a better way, we find it.
8. Be Real. Do Right
Say the real thing. Do the right thing.
With each other, customers and partners.
👉 No politics. No games. No bullshit.
Build the Community
Tofu Monkey isn’t just a place, it’s a vibe.
Better Choices. Always.
We constantly ask:
Is this better for the customer?
Is this better for the team?
Is this better for the planet?
If not, we rethink it.
We build something that matters
We’re not waiting until we’re big to give back.
We do it from day one.
We commit to:
Giving back to the planet
Building responsibly
Creating something awesome
This is the difference
This is where we separate from 99% of hospitality and food brands.
1% for the Planet
We commit 1% of revenue to environmental causes.
No excuses.
No greenwashing.
B Corp Mindset
We build to B Corp standards from day one:
People
Planet
Governance
Transparency
Not later. Now.
Profit & Impact
Profit matters.
Impact matters more.
Our team
Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.
Esther Bryce
Founder / Interior designer
Lianne Wilson
Broker
Jaden Smith
Architect
Jessica Kim
Photographer